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leadership coaching We develop leaders from the inside out, building purposeful lives and thriving dental practices. We develop leaders from the inside out, building purposeful lives and thriving dental practices. The life you want
begins within. learn more learn more Reveal. Revitalize. Rise.
 We help leaders uncover what’s shaping how they lead—unlocking clarity, authenticity, and purpose. We help leaders uncover what’s shaping how they lead—unlocking clarity, authenticity, and purpose. Unlock the leader within you. learn more learn more Leadership Coaching The most powerful leadership begins within and transforms everything around it. The most powerful leadership begins within and transforms everything around it. Inside Out
Leadership learn more learn more Never stop improving.
 Build stronger teams, thrive in your practice, and create a life that inspires beyond the office. Build stronger teams, thrive in your practice, and create a life that inspires beyond the office. Be the leader
your team needs.
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THE core PROBLEM

Too many dentists are silently drowning in burnout, trapped in practices that look successful but feel empty.

0 %

of dentists face major career stress, with burnout as the top issue.

Becker’s Dental Review

See clearly.
Lead confidently.

Leadership Coaching is a partnership that sparks clarity and momentum when there’s a gap between where you are and where you want to be, strengthening key areas:

  • Communication Skills
  • Team Culture Development
  • Self Awareness
  • Strategic Thinking
  • Conflict Resolution
  • Developing Goals + Vision + Values

COACHING Options

True leadership changes everything,
starting with you.

Path 3460

ONE ON ONE
COACHING

Line of Sight Coaching helps you unlock the leader within you so you can build the practice of your dreams, and live the life you’ve always wanted.

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Group 633

Leader to
leader cohorts

Transform your leadership impact with our Leader to Leader cohort, combining one-on-one coaching and group masterminds to help you lead with clarity, build culture, and revitalize your dental practice.

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Path 3467

Team
COACHING

Our Leadership Team Group Coaching equips practice leaders with the skills, self-awareness, and culture-building tools needed to elevate team performance and practice success.

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who we are

Meet your coaches.

We believe the most powerful leadership begins within and transforms everything around it. Founded by veteran practitioners Dr. Joel Small and Dr. Mac McDonald alongside executive coach Pina Johnson, Line of Sight was built to help dentists stop surviving their practices and start thriving in them. We don’t just teach leadership; we unlock the leader within, helping you find the clarity and purpose you need to live the life you always wanted.

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“

client stories

Bring back the spark.

Before I started the coaching program, I felt lost and not confident in my abilities as a leader.  The coaching really helped me see my potential, implement strategies to help not only me, but my team and my boss.  I’m now more confident and a much better communicator with my team.  I have a better understanding of myself and others.  I feel like the techniques I’ve learned help me not only professionally, but personally as well.  Pina would always ask for us to use one word for how we were feeling.  After the overall journey, I would say, “LIFE-CHANGING!”

Brittany Bennet

Line of Sight Client

Before I started with LOSC, I felt stuck and was uncertain about my abilities as a leader in the dental practice. My experience in coaching with Pina and LOSC has been truly life-changing and provided a unique opportunity for personal insight and personal growth. 

As a result of working with LOSC I have developed a deeper understanding of my impact within the practice.  I now have a wider perspective of those leadership areas that we have identified as areas of growth, and how that affects the practice.  This has helped me immensely to engage with my team more effectively and build effective relationships.  My experience with LOSC has helped me get off the treadmill, reflect, and make positive changes.

Jennifer Resch

Line of Sight Client

I had the fortunate experience to participate in the Line-of-Sight Coaching classes with Executive Coach Pina Johnson and Doctor’s Joel Small and Edwin McDonald. Along with the teaching and coaching received from Pina and the Doctors, I was able to hear from, and share with, other office leaders that were participating in the class from around the U.S. Taking the classes allowed me to gain valuable insight and tools that I have been able to utilize and share within our office.

Shelly Riddle

Line of Sight Client

Coaching with Dr. Joel Small has been very beneficial to me, both personally and professionally. Dr. Small has great clarity and insight into the practice of dentistry and into what makes dentists click. He has helped me focus my energies into what is truly important and let go of negative thoughts and actions that limit growth. Dr. Small is consistently positive and has transferred to me a “can do” attitude. He has become a trusted advisor and valued friend.

Dan Stewart

Line of Sight Client

We found Dr. Small’s message of personalized leadership in the small health care setting refreshing and unique. He teaches that leadership cannot be delegated and that the doctor creates the culture in the practice. Creating a well-defined practice culture will allow the doctor to focus on dentistry rather than managing people. He has a passion for dentistry as well as a passion for people and leadership – which is very obvious in his presentation. I think Dr. Small’s presentation is one of the best and most applicable discussions on leadership in dentistry that I have ever heard. Thanks Dr. Small.

Dr. Jason Hales

Line of Sight Client

Dr. Joel Small has been a long-time friend, business partner and confidante. His book, Face to Face, introduced the concept of ‘Culture of Abundance’, a philosophy which became life changing. As a lifelong learner, his personal growth as a Professional Coach is the ideal culmination to an individual who asks laser-sharp questions, listens attentively to answers, and then effortlessly moves the client to insights and decisions. Not only do I enjoy our talks and time together, his suggested reading has led to further growth in arenas which I’ve had opportunity to share with others. As a fellow servant leader, Dr. Joel Small has been a gift to my growth in leadership, and I heartily recommend his coaching services to others.

William H. Gerlach

Line of Sight Client