Leadership Team Group Coaching
Develop the Leaders Within Your Practice!
If you want a high performing team, you either invest in your team or hire one. Your results will be better in the long run – and cost less by investing in your current team.

In the Leadership Team Group Coaching program, we meet you where you are and help you get to where you are intended to be. This involves addressing any urgent issues and then helping you, your team, and your business become a more robust version of yourselves.
We focus on specific competencies that are found in the leadership team of dental practices - folks who serve the highest performing businesses.
Built around the Leadership Circle 360 Profile, this program gives participants a practical framework for personal and professional growth.

FORMULA FOR SUCCESS
EFFECTIVE LEADERSHIP TEAM + STRONG CULTURE = PEAK PERFORMANCE OF THE PRACTICE
The Line of Sight Leadership Team Dental Coaching Program Objectives:
- The Fundamentals of Becoming a Leader / Leading Up in your Practice
- A Clear Purpose That Drives Vision / Mission / Values
- Knowing Yourself & Self Awareness (LCP 360 assessment)
- Leading People: Communication / Feedback / Being A People Developer / Conflict Resolution
- Building A Team / Building A Leadership Team
- How to Cultivate an Environment of Trust
- Building A Practice Culture That Transforms & Performs
- Clarifying Roles & Responsibilities for Team Members
- Develop a Leadership Development Plan with your coach based on the LCP 360 assessment results (real time feedback from those you lead and work with)
A Unique Approach to your Leadership Team Coaching Style
Most coaches today, in any category, offer either one-to-one or group coaching.
Some present their training in virtual format. We just don’t think that’s good enough.
We are unique because – we combine them!
The Line of Sight Leadership Team Program is a unique blend of INDIVIDUAL and GROUP COACHING specific to the Leadership Team for Dentists and Dental Professionals.
We have chosen this unusual approach because it not only makes your experience more personal and valuable; it also fosters increased accountability, a real sense of community, and a greater commitment to success.
The benefits of this unique coaching model are:
- One-to-One coaching addresses your needs as an individual
- Group coaching builds relationships with like-minded leaders who work in a dental practice
- Group networking and support enables the power of group learning and masterminding
- Leveraging the collective wisdom of the entire group
- Increase in motivation from the group’s energy
- Measurable results
- Professional Development skills and tools you can put into use immediately
- Improved commitment to the practice
- Support for managers that the Practice Owner may not always have the time to give
- Increased retention of key leaders on the team
- Increase in the achievement of the practice’s development plans (goals)
- Reduced conflicts within the team and practice
Transform Your Team – Transform Your Practice
I had the fortunate experience to participate in the Line of Sight Coaching classes with Executive Coach Pina Johnson and Doctors Joel Small and Edwin McDonald. Along with the teaching and coaching received from Pina and the Doctors, I was able to hear from, and share with, other office leaders that were participating in the class from around the U.S. Taking the classes allowed me to gain valuable insight and tools that I have been able to utilize and share within our office.
During the one-on-one coaching sessions with Pina Johnson, she was able to help me grow, not only as a leader but as an individual as well. I cannot say enough about Pina and her ability to really listen and get to the root of what may be holding you back in your ability to be a successful leader, co-worker, and individual. The changes in me have been apparent, and appreciated, by those that I spend my days with - my coworkers and my boss.
I would strongly encourage anyone contemplating these classes to sign up. I guarantee you will walk away a better you!"
~ Shelly Riddle, Mt. Vernon Endodontics
The Leadership Team Coaching program is ideal for:

Office Managers, Practice Administrators, Hygiene Department Leads, Administrative Leads, Lead RDA's, Doctors Spouse/Business Managers, or any people who are a vital part of the Leadership Team in your organization.
The people on your Team are as vital to the growth of the practice as the Doctor whose name is on the door, and even more so!
Included in your 6-month group program:
- Leadership Circle Profile Assessment, Full Profile Report and Debrief
- Six (6) One-One, Private Coaching sessions
- Six (6) 90-minute Group Mastermind sessions held once a month on Wednesdays at 12:00pm CT
- Private Online Resource area for handouts, articles and supplemental materials

Who Are We & How Do We Help Practices Change?
Line of Sight Coaching is a unique program led by Dr. Joel Small, Dr. Mac McDonald, and Pina Johnson.
Our team of trained coaches work with Dentists, Dental Professionals and their leadership teams to transform the practice with better leaders, communicators, team builders, and influencers. This program focuses on developing a team of Peak Performers by creating a practice culture that is empowering and enjoyable.
Pina Johnson is a Professional Certified Executive Coach and long-time office manager for a large multi-doctor dental practice. Pina specializes in leadership development, culture development, and creating peak-performing teams.
Dr. Joel C. Small is a retired clinical endodontist, Board Certified Executive Leadership Coach, entrepreneur, speaker, and the author of “Face to Face: A Leadership Guide For Healthcare Professionals and Entrepreneurs.” He is the co-founder of Line of Sight coaching, LLC and Phase Two Dental Transitions, Inc. He has an MBA with an emphasis in healthcare management.
Dr. Edwin A. McDonald III (also known as Dr. Mac) is a Speaker, Author, Coach and practicing Dentist. He maintains a private dental practice in Plano, Texas, specializing in esthetic, restorative, and Implant dentistry. Dr. Mac is a Certified Executive Coach and the co-founder of Line of Sight coaching.

Pina Johnson

Dr. Joel Small and Dr. Mac McDonald
Read what past participants have said about our group programs...
As a result of working with Pina and Line of Sight Coaching, I have developed a deeper understanding of my impact within the practice. I now have a wider perspective of those leadership areas that we have identified as areas of growth, and how that affects the practice. This has helped me immensely to engage with my team more effectively and build effective relationships. It was helpful to bounce ideas off Pina – taking the time to consider issues from new angles has helped me to change the way I respond in different scenarios. My experience in coaching with Pina and LOSC has been truly life-changing and provided a unique opportunity for personal insight and personal growth."
~ Jennifer Resch, LDH, Office Manager with Rochester Endodontics
Before I started the coaching program, I felt lost and not confident in my abilities as a leader. The coaching really helped me see my potential, implement strategies to help not only me, but my team and my boss. I'm now more confident and a much better communicator with my team. I have a better understanding of myself and others. I feel like the techniques I've learned help me not only professionally, but personally as well. I'm prone to thinking rather than reacting now. The 360 review was eye-opening and showed me specific areas where I could improve. At the end of each session, Pina would always ask for us to use one word for how we were feeling. After the overall journey, I would say, "LIFE-CHANGING!"
~ Brittany Bennett | Practice Manager | McDonough & Conyers Endodontic Center
Pina taught me ways to find value in things I do no matter how small the task may be. This helped in evaluating my deeds/work and building confidence in my leadership. I also appreciated how I had someone to check in with which helped staying focused on my goals. Pina has a positive attitude and energy that she brings to each session. She is a good listener and able to translate your experiences and thoughts into areas that can use attention and help come up with tangible ways to address these areas."
~ Angie, Office Manager
Develop the leadership team in your practice by cultivating a culture of trust and support in the work environment.
To help you accomplish this, we employ a leadership assessment, the Leadership Circle 360° Profile as an integral part of our program.
This is a competency-based 360° profile that measures two primary leadership domains; your Creative Leadership Competencies and your Reactive Tendencies. This cutting edge assessment tool integrates this information along with your personality so that key opportunities for leadership development become apparent.
This vital information, once viewed through the lens of your own unique leadership style, becomes the foundation from which your personal leadership development plan is created in collaboration with your coach.
Knowing the results to this type of comprehensive assessment on your leadership style will help you understand yourself better so that you can focus on the areas to improve in order to get better results.
